BEN veenbrink key note speaker at ac milan / sbs summer school 2017, treviso
AC Milan Training School together with SBS Master have organised the first issue of the International Summer School in Sport Marketing Management. Mr. Ben Veenbrink, managing director of The Stadium Consultancy, is one of the key note speakers.
From 24 July to 4 August, twenty students from all over the World will follow the lessons at La Ghirada-Città dello Sport, a 220,000 sqm sports center based in Treviso. Here they will live the ‘AC Milan Experience’ including a two day trip to Casa Milan, Milanello and Stadio San Siro.
The presentation of Ben Veenbrink is part of the academic programme about the current trends and best practices of the ever-changing and growing sports market. The main subject of his module will be the balance between ‘iconic’ and ‘functional’ in modern stadium designs.